TUNG FANG Institutional Repository:Item 987654321/856
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    TFIR > Tourism and Leisure Management > conference >  Item 987654321/856


    Please use this identifier to cite or link to this item: http://163.15.40.127/ir/handle/987654321/856


    Title: 雲林縣古坑鄉台灣咖啡節節慶活動知名度創造及行銷策略之研究
    Creation of Popularity and Research on Tactics of Marketing in Taiwan Coffee Festival Activity of Grkeng Township,Yunlin County
    Authors: Huang, Chien-Chao;黃建超;(東方技術學院觀光與休閒事業管理系)
    Contributors: 觀光與休閒事業管理系
    Keywords: 古坑咖啡;節慶活動;單因子變異數分析;因素分析;交叉分析;Grkeng Coffee;Festival Activity;One-way ANOVA analysis;Factors analysis;Cross-tab analysis
    Date: 2007-06-22
    Issue Date: 2010-06-08 10:27:18 (UTC+8)
    Relation: 2007年觀光與休閒產業經營管理研討會, pp.42-59
    Appears in Collections:[Tourism and Leisure Management] conference

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