顧客關係管理與商店印象行銷之相關研究-星巴克咖啡為例

TFIR > Tourism and Leisure Management > conference > Item 987654321/810

Please use this identifier to cite or link to this item: http://163.15.40.127/ir/handle/987654321/810

Title:	顧客關係管理與商店印象行銷之相關研究-星巴克咖啡為例 Consumer Relationship Management and Store Image Marketing of Starbucks’ Coffee Shops in Taiwan
Authors:	Su, Huang-Wei 蘇皇維 Hsu, Shu-Yi 徐淑怡范姜肱 (東方技術學院觀光與休閒事業管理系)
Contributors:	東方技術學院觀光與休閒事業管理系
Keywords:	顧客關係管理;消費者行為;生活型態;商店印象;星巴克咖啡;Consumer Relationship Management;Consumer Preferences;Life Style;Store Image;Starbucks’ Coffee Shops
Date:	2007-05-18
Issue Date:	2010-05-14 14:32:42 (UTC+8)
Relation:	2007產業全球化運籌管理學術與實務研討會
Appears in Collections:	[Tourism and Leisure Management] conference

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