地方產業品牌塑造與行銷策略規劃之研究

TFIR > Arts and Crafts Department > conference > Item 987654321/343

Please use this identifier to cite or link to this item: http://163.15.40.127/ir/handle/987654321/343

Title:	地方產業品牌塑造與行銷策略規劃之研究 A Research on Brand Identity and Marketing Strategy for Local Industry
Authors:	吳小菁 Kuo, Shiau-Ching 吳淑明 Wu, Shu-Ming 邱明源 Chiu, Ming-Yuan (東方技術學院美術工藝系) (東方技術學院行銷與流通管理系)
Contributors:	東方技術學院美術工藝系;東方技術學院行銷與流通管理系
Keywords:	品牌塑造;行銷策略;地方產業;Brand identity;Marketing Strategy;Local industry
Date:	2004-11
Issue Date:	2009-11-19 10:47:35 (UTC+8)
Relation:	TFIT International Design Education Conference 2004 亞州國際設計教育研討會論文集
Appears in Collections:	[Arts and Crafts Department] conference

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