遊客參與高雄縣不老溫泉區泛舟吸引動機及體驗滿意度之研究

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Title:	遊客參與高雄縣不老溫泉區泛舟吸引動機及體驗滿意度之研究
Authors:	黃建超 Huang, Chien-Chao (東方技術學院觀光與休閒事業管理系)
Contributors:	東方技術學院觀光與休閒事業管理系
Keywords:	泛舟不老溫泉問卷調查單因子變異數分析因素分析 Rafting PU-LAO hot springs One-way ANOV A analysis Factor analysis Correlation analysis
Date:	2009-06
Issue Date:	2014-05-12 20:53:50 (UTC+8)
Abstract:	本研究以人員現場發放便利抽樣法獲得有效問卷550份，調查時間2007年7月1日～9月30日，來進行遊客對著名高雄縣不老溫泉區泛舟吸引動機及感受滿意度的問卷調查，與受訪者社經背景之研究，問卷內容「泛舟吸引動機」問項計有9題、「體驗滿意度」問項計有13題、「基本資料」問項計有10題，合計問項共有32題，並以SPSS 10.0 for Windows套裝軟體進行資料分析。研究結果獲得Cronbach's α值0.8553極高的信度值，社經背景最高者女性295人(53.6%)、未婚310人(56.4%)、21~30歲163人(29.6%)、職業上班族156人(28.4%)、大學（專）241人(43.8%)、2~4萬元的月收入189人(34.4%)、與家人同行283人(51.5%)、住南部362人(65.8%)、4~6人同遊297人(54.0%)、以汽車當交通工具358人(65.1%)。「泛舟吸引動機」整體平均數3.60±0.90且排名前三名順序「一定會考量泛舟的安全因素」、「泛舟與溫泉為不老溫泉區特色」及「泛舟完再去泡湯是很棒的享受」。「體驗滿意度」整體平均數3.54±0.76且排名前三名順序「不老溫泉區週邊設施」、「停車方便性」及「館店的路線指引（道路指標）」。對泛舟吸引動機9個問項變數進行因素分析，得KMO值為0.788及二個因素「泛舟順便泡湯」與「泛舟與溫泉是特色」。對體驗滿意度13個問項變數進行因素分析，得KMO值為0.807及四個因素「飯店指引與停車方便」、「建築外觀與動線規劃」、「兒童區與週邊設施」與「遊憩場地與烤肉區」。以性別對「泛舟吸引動機」9題問項的獨立樣本T檢定結果知，「來住宿特別來參與泛舟」及「覺得泛舟比泡湯更吸引人」有顯著差異產生。性別對「體驗滿意度」13題問項的獨立樣本T檢定結果知，「停車方便性」及「兒童遊戲區」有顯著差異產生。受訪者個人屬性與六個因素構面進行相關分析結果，無任何顯著差異產生的為「婚姻」與「交通工具」的變項。相關影響有性別對「兒童區與週邊設施」；年齡對「泛舟與溫泉是特色」；學歷對「飯店指引與停車方便」及「兒童區與週邊設施」；職業對「兒童區與週邊設施」；月收入對「兒童區與週邊設施」、「飯店指引與停車方便」及「兒童區與週邊設施」；與誰同行對「泛舟與溫泉是特色」；居住地對「泛舟順便泡湯」、「泛舟與溫泉是特色」與「建築外觀與動線規劃」；同遊人數對「泛舟順便泡湯」與「飯店指引與停車方便」有顯著相關性產生。以受訪者社經背景對6個因素構面進行單因子變異數分析，若有顯著值並進行Tukey法及Scheffe法之事後檢定，分析結果獲知受訪者基本資料中「年齡」、「學歷」、「職業」、「月收入」、「居住地」、「同遊人數」及「交通工具」7項變數上均有顯著差異產生，只有「與誰同行」沒有任何顯著差異產生。 The research obtained 550 valid questionnaires to survey Tourists' boating attractive motivation and experience satisfaction on PU-LAO hot springs area, Kaohsiung county and the socio-economic background of interviewees of the study. The survey period was from July 1, 2007 to September 30. The questionnaire includes 9 questions on "to attract motivated boating", 13 questions on "to experience satisfaction", and 10 questions on "basic data". There were total 32 questions, and SPSS 10.0 for Windows software package for data analysis. Study was Cronbach's α value of 0.8553 high reliability value, there were 295 women of the highest socio-economic background (53.6%), 310 people unmarried (56.4%), 163 people of 21 ~ 30 years old (29.6%), 156 people of professional workers (28.4%), university (college) 241 (43.8%), 189 people of NT$ 2 to 4 million/monthly income (34.4%), and 283 people with families (51.5%), 362 people from the south (65.8%) , 4 to 6 people with the Tour 297 people from the tours of 4-6 groups (54.0%), 358 people by cars (65.1%). "Boating attract motivation" the overall average of 3.60±0.90 and rank order the top three were "will be boating safety factors to consider," "rafting and PU-LAO hot springs are characteristics" and "End Rafting is a great go to enjoy bath". "Experience satisfaction", the overall average of 3.54±0.76 and rank order the top three" PU-LAO hot springs area surrounding the old facilities", "convenient parking" and "route guidance Museum Shop (Road of indicators)". On the boat to attract motivation asked nine variables to factor analysis, KMO value was 0.788 and the two factors "in passing boat bath" and "is a feature of rafting and hot springs." Experience the satisfaction of the 13 variables for Q factor analysis, KMO value was 0.807 and the four factors for the "convenience of the hotel parking guidelines", "look and line construction planning", "children's area and its surrounding facilities" and "Open venues and barbecue area. Gender of "boating attract motivated" 9 questions asked of the independent samples t test results to know, "to stay in particular to participate in boating" and "feel that boating is more attractive than the bath", generated significant differences. Gender on the "experience satisfaction" 13 questions asked of the independent samples t test results to know, "convenient parking" and "children's play area" have significant differences. Personal attributes of respondents and the six dimensions of factors related to the results of the analysis carried out without any significant differences resulting from the "marriage" and "transportation" of the variables. Related to the impact of gender on the "children's area and its surrounding facilities"; the age of "rafting and hot springs are characteristics"; qualifications of "hotel guide and the convenient parking" and "children's area and its surrounding facilities"; career of "children's area and its surrounding facilities"; a monthly income of the "children's area and its surrounding facilities", "hotel guide and the convenient parking" and "children's area and its surrounding facilities"; peer with whom the "rafting and hot springs are characteristics"; place of residence of "boating Incidentally bath", "rafting and hot springs are characteristics" and "look and line construction planning"; the same number of tours of "boating and bath" and "hotel guide and the convenient parking" have a significant correlation. "Respondents in the context of socio-economic factors on the six dimensions for one-way ANOVA, if significant value and Tukey method and Scheffe method of post-test, respondents were informed of the results of the analysis of basic information on "age", "Education", "occupation", "monthly income", "residence", "with thenumber of travel" and "Transport" on the seven variables are significant differences in generation, only "with peers who" did not produce any significant differences.
Relation:	運動健康與休閒學刊, 第12期, 頁99-113 Journal of sport health and leisure
Appears in Collections:	[Tourism and Leisure Management] journal

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