旅遊地的評估模式

TFIR > Tourism and Leisure Management > journal > Item 987654321/1482

Please use this identifier to cite or link to this item: http://163.15.40.127/ir/handle/987654321/1482

Title:	旅遊地的評估模式 A Conceptual Model for Destination Evaluation
Authors:	章春芳徐美堅 Chang, Chun-Fang Hsu, Mei-Chien (東方技術學院觀光與休閒事業管理系) (東方技術學院通識教育中心)
Contributors:	東方技術學院觀光與休閒事業管理系東方技術學院通識教育中心
Keywords:	品牌資產計畫行為理論品牌化態度 brand equity theory of planned behavior branding attitude
Date:	2008-12
Issue Date:	2013-01-24 09:47:29 (UTC+8)
Relation:	東方學報, 第29期, 頁163-177 Journal of Tung Fang Institute of Technology
Appears in Collections:	[Tourism and Leisure Management] journal [Center for General Education] journal

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