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    TFIR > Tourism and Leisure Management > conference >  Item 987654321/1473
    Please use this identifier to cite or link to this item: http://163.15.40.127/ir/handle/987654321/1473


    Title: 餐飲業商店印象行銷之經營決策模式
    Restaurant management decision making model of store image marketing
    Authors: 蘇皇維
    張幗儀
    陳寶豔
    Su, Huang-Wei
    Chang, Kuo-Yi
    (東方技術學院觀光與休閒事業管理系)
    (東方技術學院應用外語系)
    Keywords: 餐飲業
    商店印象行銷
    經營決策
    觀光產業
    F&B
    store image marketing
    decision-making;hospitality industry
    Date: 2008-11-28
    Issue Date: 2013-01-24 09:26:11 (UTC+8)
    Publisher: 臺北縣:醒吾技術學院
    Relation: 2008第二屆服務產業經營管理學術研討會論文集, 頁21-29
    服務產業經營管理學術研討會
    Appears in Collections:[Tourism and Leisure Management] conference
    [Department of Applied Foreign Languages] conference

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